Why Your Sales Script Is Important

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Is there ever a time to skip through the script and presentation that has been embedded in your brain for you not to ever forget in a million years? That is a good question. And the answer should be easy. In the property management sales arena, people have been down loaded with the key points on property management and self storage. The most important information that should be discussed with the caller has been inscribed into our every bit of sales knowledge of the property management and self storage business. The bottom line is to make sure that you have covered everything with your property management and self storage caller so they are well informed of the rental process and there are no unturned stones left behind. Educating the caller is extremely important. What you do not tell the caller there is another property management facility out there that will. But the question comes back to, is there ever a time that you should deviate from what you have been taught by using the guideline given as to when specific information is given about your property management and self storage business.

This is really tricky, because if you do not know how to do it gracefully, it can be a disaster. It can be done, however. When answering the phone and the caller says that they have already talked to you about that 5×10 self storage unit, is it really necessary or even a good idea to bypass your normal presentation? This is where your skills will show your true colors on these specific calls. If on every other call you have mastered the skill of the typical property management and self storage call by helping a caller through the storage shopping experience, then it is time to up your game. If you are good at reading your callers, then you may be able to side step certain information and then call back to it. Do not by leave anything out, but there may be a need to reroute your call. Hi, that 5×10 self storage unit, is it still available? For this call you can side step it. For some this will be a new dance. Maneuvering around the callers inquiry does take finesse.

Great, did you already speak to someone about it?

Yes. 

Do you remember whom you spoke to?

And this location on Smith Street is the correct one, yes? 

And was it the climate controlled unit or the standard unit that you are interested in?

What was the price they quoted you? 

When you get the information you need to verify that yes they have spoken to someone already and that the property management unit at you self storage facility matches what they previously discussed, then it is time to get their name and number and start the reservation process. This caller is giving the green signal. The go if you will. So instead of the possibility of sticking your foot in your mouth, get the callers information first and reserve it. You can go back and cover everything in the wrap up of your call to confirm that they are aware of the gate hours, the great security and office hours as well as any additional fees and so on. If you were to treat this property management call as a normal first time rental inquiry, it could mean the loss of the reservation. So, learn the different steps and sometimes it does take learning a new dance.  But practice will make you more fluid and more confident when learning and practicing these new steps for your property management business.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.