Why You Open The Doors

In the sales industry, sometimes we lose focus on why we open the doors.  I think we forget who’s important to us and need to realize that it’s our customers.   Look at it, if the customers aren’t happy, they do not buy things from us. If they do not buy things from us, we don’t make any money, and if we don’t make money, there is no business.

I go into work to each day and strive to ensure four different categories are served: The customers, the community, the employees and the shareholders.  Every sale that I do I know that I have to make money on it to take care of the people listed above.  If I don’t make money, each one is effected in their own way.  The great thing for me is that if I take care of the customers that I encounter on a day to day basis, I will be taking care of my employees, the shareholders and the community. 

It is hard to balance the importance of maintaining the plus side of the profit/loss category.  The employees that you put on the floor have to understand what the ultimate goals are: good customer service, good margin and good profit. If the employees understand these things, in that order, then your profit/loss numbers will be pleasing to those shareholders.

Written by: Joel Little

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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