Why You Need Secret Mystery Shopping – Part Two

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In some cases, the same information regarding a competitor product can also be obtained. Once acquired, it can be further used for formulating the marketing strategy of the customer who has engaged the services of the false customer. This procedure is also set into motion by some big shop owners themselves in order to gauge the performance levels, degree of loyalty, and general service standards of the shop. The feedback from this secret mystery shopping will reveal the true measure of performance of the employees, and the owner will then be able to take corrective measures.

The evaluation can also reveal other shortcomings such as poor house-keeping, inefficient customer-service, inadequate availability of goods, incorrect pricing, and bad quality of products sold. When this assessment reaches the owner, an all-round improvement can easily be expected. Obviously, in order that the evaluation is objective and worthwhile, the level of competency of the assessor, who has been hired for this purpose, has to be of a high degree. Many professional companies have now sprung up, and they are hiring freelancers for doing this job of secret mystery shopping .

In order to secure such jobs, which can be done at your sweet will and at the time that you choose, you do not need to have any special qualifications. All that you need is a keen sense of shopping, knowledge regarding customer service, quality of products and pricing, and the ability to submit an evaluation report spelling out clearly whatever is required by the company. The payment for doing such a job is quite attractive, and for some, it is pleasure mixed with business. However, it is also essential that you have certain inborn qualities such as a being a fine actor or pretender, being honest and professional, and being trustworthy.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.