Who Are Those Shoppers And How Can You Be One

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Ring, Ring, Ring
At this moment, the representative at the facility who is receiving the call is wondering what kind of consumer is calling to inquire about their services. Many managers face this dilemma when they hear the phone ring because there are a couple of different types of consumers.

These include those that just want general information about services because they are curious, they actually know that they need, or they have alternative motives. Ninety-nine percent of the time it is a bona fide consumer who genuinely needs to know what services are offered and what other aspects are involved.

Just a small percent of the calls are callers whose job it is to pose as a customer and get information about the facility. They secretly evaluate the representative on a number of areas including how they answer the phone, the information given during the call, the effectiveness of their selling techniques, and their customer services skills. Many of these representatives do not know that they are been shopped by a pretend customer. However, many experienced representatives can still tell which consumers genuinely needs their services and which ones are just fishing for information.

Who are these mystery shopping providers ?
Mystery shopping providers are companies that provide the specialized service of cold calling a facility in order to evaluate their level of proficiency and customer service. These mystery shopping providers can be a true asset to many businesses that receive a high level of calls because it can help the facility improve and bring more customers to the actual location. Many times the pretend customer may tell the representative that they were evaluating them and discuss the problems areas of the call, if any. Other times the pretend customer will not tell the rep what their true intentions were and simply send an evaluation to the main headquarters of the facility.

What are your qualifications?
At this moment, mystery shopping providers are fielding applicants for the skills necessary to able to present themselves as potential clients without being an easy give away. There are not defined requirements, but there are certain personality traits that are useful to the company. These can include the ability to keep up a specific persona, the ability to complete the desired task in a professional manner, and experience with telephone work, as this is how contact is made with the facility in order to evaluate the representative and their customer service skills. Basic knowledge about the services or products the facility provides is also crucial because it makes it easier to question the rep. Extensive knowledge may prove to be more valuable because the pretend customer can secretly steer the call in such a way as to touch base on parts that may need some work.

Turn telephone calls into profit.
Not everyone has a great telephone voice or can multi-task while taking a telephone call. Some people are not good at selling and some are simply not good with many different types of people. This is just how life is. However, every person can make small adjustments and improvements that can make a big difference. With the right foundation and training, these insignificant shortcomings can gradually improve and result in a more confident representative for the facility. These improvements can play a vital role in the image that the facility portrays to the public, and results in more business and higher profits. Mystery shopping providers help with these slight improvements through their evaluations and feedback and are also a vital player in receiving higher profits.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.