Which Type Of Yellow Pages Do You Use?
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Today, the phrase Yellow Pages is used worldwide, and refers both to the printed form as well as to online business directories. According to Wikipedia, the Yellow Pages came to be in 1883, when a printer ran out of white paper while printing the telephone directory and used yellow paper instead. Directories appearing on the Internet are officially known as IYP, Internet Yellow Pages.
As a phone rep with the PhoneSmart Call Center lately I have been doing marketing surveys for one of our clients about self storage rates. One of the questions is, did you use the print Yellow Pages while searching for storage? 100% of the people I have spoken to all have said, No!
I am amazed! I’ve always assumed everyone uses the printed version of the Yellow Pages to find any kind of business or service. When I was young that was basically our only option!
Then I got to thinking about it and I guess it makes sense. Generations X and Y have all grown up with the Internet and cell phones. It is natural for them to jump on the computer to Google an address or to call 411 for a telephone number. And my age group, the Baby Boomers, can no longer see the fine print in the Yellow Pages.
So even though everyone still knows what a telephone book is, it is extremely important for all property management and to make sure their phone number appears in both the print and virtual forms of the Yellow Pages!
Written by Ann Sheehan, Call Center Representative.
Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.
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