Where Do You Park Your Jag?

Warning: gzinflate() [function.gzinflate]: data error in /home/totalq/public_html/wp-includes/http.php on line 1787

On Wednesday, Natalie and I made a trek to Kansas City, Missouri. From there we flew to Vegas. We arrived early to Kansas City International Airport and had about two hours to wait. We sat and chatted as we people-watched.

People-watching should be considered for a profession. If there were any money to be made in it at all, I’d volunteer. We sat near a Jaguar on display. After only a few minutes, we realized that every man walking by slowed down, his jaw dropped slightly and he ogled the car. Some women slowed their pace and gave it a glance. But every man took time to admire the beautiful chassis. Men of all age, men from various ethnicities, men in business suits, pilots, men vacationing with the family, even a group of young men getting ready for their first stint in the military stopped to pay homage to the Jaguar’s timeless beauty.

When we walked up to it and sat in the row of seats nearby, I told Natalie I was going to enter her name into the drawing to win it. As I circled the car, I realized there was no drawing. This car was placed here simply for advertisement. And I think I heard the car speaking to me saying, I am too classy for a cheesy gimmick such as a raffle.

As I sat there, I realized that the dealer or company that placed the car there must have done some research to suggest that people in an airport would be an excellent target market. I don’t know if they knew how different the reaction of men versus women would be, but I could give them some insight after sitting there for over an hour. Whatever their marketing plan, they decided to place a $75,000 car in an airport, making it susceptible to dings from luggage, admirers, children, carts, etc. So I sincerely hope that research was based on some serious fact; I’d like to know the ROI of that car sitting there. Perhaps if they don’t make enough money on it, I could volunteer to drive it around. More people would see the car that way, right?

Written by Sarah Little, TQA Account Executive

Thanks for reading our property management blog. We offer sales training management, call center and secret shopping for your business.

66203 Self Stroage

Are you moving to Chicago, Illinois? Visit our partners at Chicago, Illinois moving information center.

Rent storage at 4001 Southwestern Blvd, Baltimore, MD 21229

Find your next car storage, boat storage or self storage at your StorageConcierge – Your premier national and local self storage search engine and free quote provider.

Tweet This Post 

Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.