What’s Your Motto?

I recently took my annual vacation to my in-laws cabin in the Tennessee Smoky Mountains. On the second day I ventured down into the nearest small town in search of chocolate milk for my kids. To my enjoyment I found that the bakery truck was parked in front of the grocery store, unloading my favorite doughnuts right in front of the milk cooler. The delivery men were unloading the doughnuts and watching me sift through their carts that had yet to be stocked. “Watcha huntin’,” he asked in a very thick southern drawl. “I’m not sure,” I replied, still looking around. They both stopped and smiled at me.
“Where’re you from?” Missouri, I replied. “Yah, we knew it wasn’t Tennessee. You don’t sound like us,” he laughed and we had a chuckle over the difference in our accents. “Missouri, so we better show you since you’re from the ‘Show-me state.’”
‘The show me state.’ This isn’t the first time I’ve heard this in my travels. It seems no matter where I go in the continental U.S. people seem to know that Missouri is the Show me state, although no one knows why, including me. Talk about branding though. I either don’t pay attention or other states don’t tout their motto like we do (I had to ask my mother in law, but in case you’re wondering, Tennessee is the Volunteer State). I thought that was interesting that people who don’t live in my state still know our slogan, right off the bat when I tell them that’s where I’m from.
What’s the first thing people think of when they hear your company’s name? Do brains automatically go to your tag line or motto? It’s important that the motto of your company sums up very distinctly your values and beliefs or at the very least how you want your company to be remembered by consumers.

Written by Angela Lechtenberg, guest business blog writer and call center blogger.

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