Unlock The Mystery

Often times your competitor is only a mile or two away or even right next door. Of course you know all the reasons why your store is better and every time you see a truck full of furniture and boxes pull into that other guy’s parking lot you wonder how they could have possibly overlooked your store. I mean come on, you have security and your friendly service is unmatched by the grinch across the street. When the better choice is so obvious, how do you lose tenants to the competitor?

To a first time renter or even a repeat renter, all the rows and aisles of storage units look the same. The big doors with their locks and the huge gate at the front create a certain mystery around exactly what goes on in a self storage facility. Or maybe your store is like a designer clothing store sitting right next to the thrift store. People expect to pay a lot more in your store so if they’re on a budget they may not even look into your prices.

There’s a lot you can do make your store stand out and attract attention from the competitor. The best way to let your shoppers know that you are the safest and most valuable guy in town is to tell them. On the phone or in person, tell customers what security features you have and how they will benefit from them. Tell your customers what specialized storage you offer, such as food storage, wine storage, boat storage, etc. Avoid bashing the other guy; you don’t need to bring them down, just elevate your store. Advertise low prices or a price matching offer so that customers know you are the best facility and the best price.

Once your customers and tenants are educated on all the amenities of your store they won’t want to go anywhere else and they’ll value your store as much as you do.

It is never too late to learn.
Roger l’Estrange (1616-1704)
English journalist and pamphleteer

Written by Sarah Little, TQA Account Executive

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