Too Aggressive

I have taken a lot of calls in my short ten months working in self storage. I work for a call center that reserves storage units for different storage facilities across the country. I also help make outbound calls for our web-lead department. We generate leads to help out various storage facilities.

In training, I try to teach the new hires not to be overly aggressive. One of the main concerns about sales agents is that they are sometimes overly aggressive. Some customers feel like they are pressured into a sale. I want the new hires to know that you can overcome someone’s concerns without being overly aggressive. I believe the general rule I was taught was to try to overcome their objections at least twice. If you can’t get them to commit, then I instruct them to make the call as pleasant as possible for the customer so that they will choose us again. I tell them to make sure they give the customer all the fees and things necessary to prepare them for storage. I believe that is an important sales technique and will lead to a sales increase at your storage facility if you know when to dial it back.

Written by: Ronald Smith

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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