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Who’d have ever thought that the storage industry and the race car industry would come together in harmony? Actually, it’s not that hard of a thing to believe.  NASCAR always needs sponsors and businesses are always looking to sponsor as a tool to get their service or product out to the vast masses in that market.  Pertaining to this specific topic, I did happen to find an article about a business who solely focuses on portable storage that recently decided to sponsor a race car driver.  This is a great innovation, not only for the race car driver, who has a sponsor willing to back him, but this is a great way for the storage company to put its name out there for all to see.  Not only will the audience attending the race see the name of the company embedded on the vehicle’s hood, but the millions watching from televisions at home, sport bar, etc, will also see the name of the business.  This is a great way to reach a large market.  Hopefully, more companies will start doing the same.  It’s a good approach for the self storage industry to take.

Written by Carmen Huff

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