» hotel mystery shopping

Hired shoppers are required to perform hotel mystery shopping some time or the other. These dining assignments are much look forward by the shoppers and are usually much in demand. Clients may be located in different locations and nature of task in each hotel may differ, yet this is considered to be one of the most lucrative opportunities, since a shopper gets to enjoy some of the best meals while at work. Usually such an assignment begins with a pre visit call. The shopper in this way gets an idea how customers are usually treated when they make a call to make reservations or just to make an enquiry. This helps to make an analysis of the professionalism of the hotel industry.

When a shopper makes a call in the restaurant or hotel he may inquire anything which can be the hours of operation, days of closing, about the dress code of the establishment, about the different items on menu, amount of storage space in each room, interactions with the staff of the hotel and also about any special offers. The shopper quickly makes a note of how the employee reacts and whether all queries were addressed in the proper way. This helps to understand if any prospective customer can feel motivated while visiting the place. It is the staff of the hotel that greets a prospective customer, hence it is very important for the staff to influence the hired shopper. If he gives a bad report in his hotel mystery shopping it is a direct indication that the customers too may not be happy.

When a shopper visits the hotel during the hotel mystery shopping he usually spends some time and dines in the restaurant to understand the ambiance better. In such a situation the server plays an important role. A shopper makes a quick note of the attentiveness of the server, since an inattentive and unorganized server can never bring any repeat business. A shopper usually should not make any comparison with other hotels or even from the previous experience. The present observation should be put down in an efficient manner and in a fair and narrative style. An attentive server is always desired so while making a report after a hotel mystery shopping is always included. There are many places where servers establish extra ordinary rapports with the customers-this is certainly desired by all owners, as this is surely to bring some repeat business. The food is most important in any hotel and restaurant. There should be no compromise at all on the quality of food being served. The shopper has to give a detailed description of the food and not just that the food was tasty.

In a hotel mystery shopping small details are given preference such as a shopper needs to observe, whether the meat was soft, whether it was served hot as per requirement, whether the server was clumsy, whether the crockery was perfect and if the food was really as per the standard. Details are much important and full details are often desired in such kind of shops. The beverages also need to be examined. It should be mentioned whether they were up to the standard required. The shopper can even put down descriptions such as horrible, tasteless, sour, too much spicy, and pale or anything that best describes the drink. In other words the shopper is required to give a detail description of all what he sees and observes and tastes.

Tweet This Post 

Recently hotel mystery shopping has become a useful method to help the market research companies to evaluate the hotel industries. There are quite a few shopping companies, who provide efficient service to find out the performance of the hotel. Some of the companies also provide sales or client service training for the hotel employees. Using both the tools, any hotel can improve their service in terms of quality. This improvement of quality will automatically increase the amount of revenue generation, which will show the business a new way of success. If you are an owner or senior manager of any hospitality business, using this method you will be able to know about the current status of your business.

Hotel mystery shopping is very much interesting and amusing procedure. A shopper is supposed to visit the hotel for at least one night. While staying there, he should notice the service of the employees, he will watch the interior arrangements of the hotel, he will talk to the staffs and managers etc. The shopper will then come to his room and fill up the questionnaire given to him by his shopping company. If he does not remember something about the layout or design of the hotel, he can immediately get out of the room and check that out. Thus, he does not have to remember by heart for filling up the questionnaire or writing the report.

In case of hotel mystery shopping the only important thing to find out is that whether the guests are satisfied or not. Guests will be satisfied only if the hotel has perfect client service, clean rooms and enough storage space for luggage and clothing, so that he can feel at home with the service, while staying away from home. Once he receives warm behavior from the staff, he will be back to the hotel again and again. If he is satisfied then he will also refer this place to his friends or family. This way, the scope of the business will increase with increasing revenue. However, if the guests are not satisfied, he will never ever use the facility. On top of this, he will also prohibit his friends and family from going there. This will create a serious effect on the performance of the business.

Based on the data and information from the hotel mystery shopping method, reports are generated. These reports show the graphical analysis of the performance of the hotel. The shopping companies are ready to decide on the recommendations for your hotel. One of the most common but important recommendation is the training part. If the result shows any less performance for client service then proper training could help them to perform better. Some times, the shopping company has arrangement to conduct training program for the staffs.

The shopping companies follow various types of methods to conduct hotel mystery shopping . The shoppers call up the customer helpline, they can do audio or video recordings of his shop as per the requirement. Over the internet, there are quite a number of shopping companies, who are specialized in the hotel industry. They will conduct the job more systematically and efficiently, than any normal shopping company, as they have different types of specialized and scientific methods for doing the study and analysis. Using these special techniques, a hotel owner will easily be able to identify the pros and cons of his business and thus, he can immediately take care of the negative problems.

Tweet This Post