Storage Call Centers Work with Customers
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It is the wintertime for the Minneapolis self storage industry. If there is a slow time for storage, this would definitely be it. Rentals are a little harder to come by in the winter. Spring is just around the corner, though. This is the time to make sure that you are developing good sales habits and eliminating any bad habits. When the busy season comes, calls are going to come in hot so you need to be ready to bring your best to each phone call. The competition in the Minneapolis self storage is fierce and you need to be the best at taking phone calls so you can add more customers than the other Minnesota storage facilities. Business is pretty simple if you thing about it. You want to add more customers than you lose. If you do this every year, it will be hard to fail unless you have terrible accounting and bookkeeping habits. If you add more customers than the competition, then you will be the best, eventually.
The best salespeople eliminate objections before they come up. Many sites do not give all of the information to rent over the phone. They will tell the customers the price and then the special and save all the other costs until the customer comes in to rent. The problem with this is that it is deceptive. The theory is that the customer will just go ahead and rent once they are there. The number of people that walk out will be less than the number who would have said no over the phone. The problem is that the people who do walk out will have a bad impression of your company and will tell people they know about the experience. The person that says no over the phone may not do business with you, but they do not have a bad impression about your company. You do not want to develop a bad reputation in Minnesota for being a deceptive company. You will be out of business before you know it because all of your renters will have moved to your competitors.
The best way to handle this is to just go over the move in costs while you have to customer on the phone. If you are a good salesperson, you should be able to judge the best time to fit this in. If you have a first month free promotion, you should tell them about other move in costs right away. They will be excited about the first month free special, so a little twenty dollar admin fee will not be that much of a negative. If you wait until the end of the call to go over all of these things, then the Minneapolis self storage caller may feel deceived because you gave them the impression that they would not have to pay anything for pretty much the whole call and then tacked on a few things at the end. Position the admin fee, lock purchase, insurance, and any deposits right after that special. Then you can quickly move on to something positive by mentioning the fact that you do not have any type of long term commitment. This sounds nice to the customer even though pretty much all storage locations do not require any type of commitment.
Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.