Stop Bad Publicity Before It Starts

If you’re a movie star, you may believe in the phrase, there’s no such thing as bad publicity. However, in the property management industry you know nothing could be farther from the truth.

How many vendor decisions were swayed one way or the other by a word-of-mouth experience you heard from some one else? Most businesses look at the integrity of a vendor and even their tenants before signing the dotted line.

So how do you overcome bad publicity, or bad word-of-mouth? You stop it before it starts. If your client, tenants or even vendor has a bad experience with you, do what you can to rectify the situation. It’s my belief that when your customer is unhappy and you go out of your way to make them happy, they’ll value your service all the more. To a reasonable extent, we all know things don’t go as planned, so some error is understandable. Owning up to it, apologizing and then fixing the problem is the best way to ensure you maintain a positive image.

Written by: Sarah Little

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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