Specials In Property Management

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What’s your special?
There are a lot of self storage and property management companies that offer a special of some kind as an incentive for a potential renter to choose their property. Here are some of the specials I have seen offered by various companies using our call center:
$1 Move-In
$1 First Month
50% off the first 1-3 months.
2nd Month free
Prepay 3 months get the 4th month free.
5% off 6-month prepay
10% off 12-month prepay
Prepay 11 months, get the 12th month free

Obviously, there are a lot of specials one can offer to attract clients to your property. One sales technique that some self storage companies offer is to match the competitor rates.  Based on several surveys, it is well known that most people rent first by convenience of location and secondly based on the rate.  I have often wondered if companies who match competitor rates will also match the competitor special.
If I were opening a new self storage facility, for instance, my first choice of special would be to match all competitor rates and specials for at least the first 3 months after opening.  This would guarantee you a spot in the “getting started” storage market.  Once you get a few tenants under your belt, offer a “word of mouth” special to your current tenants.  The “word of mouth” is the best way to get your name out in the community.

PhoneSmart, your offsite sales force call center located in Columbia, Missouri.

 
Blog submitted by Laurie Cox, outbound calling specialist and business blog writer.

Thank you for visiting the PhoneSmart property management blog. Our blog explores property management trends in the property management industry.

Your local self storage unit provider in 195 SW Boulevard Kansas City, KS. 66103
   

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.