Selling Self Storage Online

How easily can your self storage prospects find your local self storage facility online? Data shows that a generous 50 percent of your client base will look online before making a phone call or entering the store. This means that web advertising greatly impacts your bottom line.

Shoppers looking online will narrow their search and create a short list. Of the storage providers on the list, they will likely choose one of these to do business with. This means that customers calling on the phone are more serious about renting and are closer to making a decision than those callers going down a list in the phone book.

What can your business do to be a dominant force in local self storage online searches? First, you should hire a professional to design your web page and maintain it. It is well worth the money; a user-friendly web page draws more interest and ultimately, more tenants.

Consider the content you should include. Prospects want to see a list of nearby locations, a picture of the property they choose, the address and phone number, hours of operation, a map, and a list of units offered at the location. These things should be arranged clearly and easy to select from pull down menus or tabs.

You may also consider advertising your ancillary products such as boxes, tape, bubble wrap, locks, etc. Motivating your prospects with a free or discounted moving truck will also get the phones ringing. Some self storage owners offer coupons for a percentage off their rent or moving supplies. This is also a great way to offer an incentive to get prospects in the door.

Internet advertising is as viable and essential as your phone book listing. Try searching for your local self storage by typing in something like, Austin Self Storage (or whatever your city name) and see where your property falls on the list. And review your web page with fresh eyes to judge how easily it can be navigated.

Written by Sarah Little, TQA Account Executive

Thanks for reading our secret shopping blog; a diary of life in the self storage and rental industry.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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