Secret Shopping How To’s

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Secret shopping should be customized to meet the goals and marks that your company specifically needs. Even within the same industry, two companies are almost guaranteed to have different ideas on what is more important, asking for a name and phone number or asking for a reservation. One company might be stronger in their sales presentation than the other. Perhaps one of the companies wants to revamp their entire sales pitch.

All these circumstances and preferences factor in to how your secret shops should be conducted and what standards they are evaluated against.

When choosing your mystery shopping provider, make sure that your shops are easily formatted to meet your needs. You should have complete discretion over  what the criteria are for making the shop and also the degrees they are evaluated on.

Especially in self storage where there are so many choices and ways of doing things, a secret shop that works well for another guy might not be what you need.

Before starting a secret shopping program, it’s best to sit down with the people involved in the decision-making process and determine what your goals and purposes are. And then brainstorm how you will measure this. I’d also suggest letting your secret shopping provider, if you’ve already chosen one, be a part in the conversation so that everyone is on the same page. They will also be able to tell you what they’ve seen work and what they’ve seen not work so well.

Written by: Sarah Little, TQA Executive

Thanks for reading our secret shopping blog and inside view of the self storage mystery shopping industry.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.