Secret Shopping Comparison
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We all mystery shop everywhere we go even though we may not recognize it as “mystery shopping”. I recently went to a well known grocery store across town here in Columbia, Missouri and I purchased some honey turkey from the deli department. Granted it was expensive, but it tasted absolutely delicious. It was mouth watering; we couldn’t stay out of it!
Unfortunately I only ordered a half pound because of the price. Since we ran out so quickly, I decided to purchase the same type of honey turkey deli meat from my near by grocer which was less expensive, but had nothing like the flavor as the other grocery stores meat. I wouldn’t hesitate one minute to travel across town again to purchase the higher priced deli meat, because it was more to our liking. It was more satisfying and I felt like I was getting my moneys worth.
Self storage is no different. If a customer has to pay a higher price for the and travel a bit further as long as the security or the customer service was better than your competitors, then you could be snagging your competitors business because of it.
So, secret shopping your competitor isn’t a bad idea at all – if your customers are, then you should too.Written by Robin Turner, call center manager and writer.
Thank you for visiting the PhoneSmart secret shopping blog, an inside peek at mystery shopping trends in the secret shopping industry.
Your local unit provider in 7536 Wornall Rd. Kansas City, MO. 64114
Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.
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