Secret Shopping As A Training Method

Anyone who owns or manages a retail business such as a clothing store, a convenience store or a home improvement center, or a business that is heavily involved with serving customers in one way or another such as a restaurant, coffee shop, cafe, boat storage or automobile storage place, hotel or night club, knows all too well the tremendous impact that secret shopping services can have on the employees of any such business that utilizes them. In fact, employees who know that their company or employer will be utilizing secret shopping services throughout their employment in the company, typically out perform employees of other companies who do not use consistent shadow evaluations to measure customer interaction and employee friendliness.

Why is this? Well, for starters, many companies that are actively using a consistent level of secret shopping services on their employees and businesses usually do so as some kind of incentive program, offering rewards for improvement, rather than to find and single out bad workers, as is sometimes assumed by the very nature of the evaluations being unknown. Many companies offer cash bonuses to those employees who are rated as above average or excellent when they have been the recipient of an evaluation. It is logical to assume that once an employee realizes that doing their job to the best of their ability not only gets them brownie points with the bosses, but also cold hard cash, then just maybe they think to smile a bit more often, and greet the customers more regularly.

In fact, entire training programs are very often created around the basis of the secret shopping services that are routinely performed at a company. For the most part, companies who use the results of their shadow observations and evaluations to come up with fun, convenient ways to motivate their employees to try harder often have the best scores over all. As an example, imagine working for a company whose manager hands out something along the lines of smile tickets, when he or she sees and employee smiling frequently or doing their job exceptionally well. The employee then puts their ticket into a tumbler and each week a name is pulled out of the tumbler for a cash prize or some other prize. Even though there may not be any evaluations going on that day at all, the line is cast, in that employees are asked to consistently participate in friendly, courteous service with their guests. It becomes a theme, and a recurring one.

Honoring employees for the work that they do and for the progress that they are showing just makes them feel good. Working for a company who values them, and rewards them in fun and exciting ways, enables them to be more responsive to customers and patrons whether the secret shopping services are being performed or not. That is, after all, the ultimate goal, friendly, courteous customer service every day, not just every other day, or once a week when they feel like it. Good customer service makes a lasting impression on guests to an establishment, and fun, respectful and unique management makes for happier, more responsive employees. At the end of the day, it is this combination of excellent management and training skills and responsive, happy employees that turn a guests experience from mediocre to stellar, and that is something that all businesses want to achieve.

Customer Service

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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