Same ‘Ol Storage Space

How do you prevent self storage from being a standard commodity?  In the minds of many consumers a 5 x 5 unit is a 5 x 5 no matter how you dress it up and the only difference is the price from one to the other. Property managers would say, “Wait a minute, my store is worth every penny because . . .”

You may think your place is special and indeed it may be.  But how do you get your prospective customers to agree with you?  Take a look at how some other industries try to fight off becoming common.  Many businesses private label all kinds of run of the mill products to try and set them apart.  Some us celebrity endorsement to make themselves seem different.

Auto dealers have a problem because the same make and model is available at many dealerships.  The pricing comparisons are on the Internet.  This makes it hard to get a customer to come into the dealership.  As in storage, if you can get someone to come to the store, the chances of making a sale are great.  Some carmakers are mixing up and varying package options and discounts so much that you can’t just call the dealership and get a firm quote.  You have to select a specific vehicle that the dealer runs a search on through their direct connection to the makers for current incentives etc. These incentives change from day to day so you have to make your buying decision immediately to nail down incentives on the exact model you want.  I don’t know how well this plan is working.  We’ll see if auto dealers expand this plan or change it.

Many in the self storage industry use demand based pricing so that stores are changing rates almost every day depending on demand this can help create urgency, when trying to convince someone to come down and rent immediately.  You have some unique features on the property that other people many not have.  You certainly point these out to people.

I’d be curious to read how you try to set yourself apart and get people to come in and decide right away.  Email me and tell me why works for you.

Written by Tron Jordheim, director of PhoneSmart and business blog writer.

Thank you for visiting the PhoneSmart call center blog, the ins and outs of the property management industry and property management trends.

Your local self storage unit provider in 1723 E. Florida, Springfield, MO. 65803

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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