Sales Strategies From A Self Storage Manager

I was speaking one of the managers we secret shop. She was telling me about some of her sales strategies and told me her goal is to provide the most important information to the customer without overwhelming them with too many details.

I thought that was a very wise strategy. Have you ever been to an electronic specialty store? My husband works for a Big Box electronic retail store. Occasionally, I go there to shop with him. From the moment we walk in the door he tells me the details about which speaker has this, what TV has that. I usually follow along pretty well, but when we walk by the appliances he lights up and makes me look at all the new TV/Refrigerator combos and washers and dryers with smart technologies. He tries his sales techniques on me and I always tell him, when the frig cooks the meal and the dryer folds the clothes, I’ll buy it.

I’ve come to expect it. However, your customers usually expect to ask you how much a 5×10 is and hang up to make the next call. They are thankful when a self storage manager takes the time to help them with all their needs and will probably reserve the space on the phone or make an appointment. However, if the manager goes overboard and begins spewing too much information, the caller is turned off.

The manager I was speaking with said she likes to talk about three or four amenities of her location and drive the benefits of them, rather than list too many without personalizing them. Personalizing your store to meet the customer’s needs is an excellent strategy that builds value in the facility.

Written by Sarah Little, TQA Account Executive

Thanks for reading our secret shopping blog. We offer sales training and quality assurance to the self storage industry.

33165 Self Storage

Rent storage at 5201 Forbes Blvd, Lanham, MD 20706

Are you moving to Oakland, California? Visit our partners at Oakland, California moving information center.

Find your next car storage, boat storage or self storage at your StorageConcierge – Your premier national and local self storage search engine and free quote provider.

Tweet This Post 

Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

View admin's Profile      Subscribe via RSS