Real Estate Broker Management

Real estate broker management companies are very aware of how important it is to properly stage any home before putting it on the market. Research has shown that a prospective buyer often decides within the first fifteen seconds if a house will be right for them. This gives the seller and the real estate broker management company very little time to make that all important great first impression.

The first duty in home staging for a real estate broker management representative is to make certain that the house looks really good from the outside. This is referred to as curb appeal. If a house does not have great curb appeal, then potential buyers will just keep on driving. They will not even stop to take a look inside.  No one will ever know if it was the perfect house for them, because they will never bother to look at it.

Staging the curb appeal of a house can be labor intensive, but it does not have to cost a lot of money. The seller and the real estate broker management employee will want to make sure that the paint and shutters on the house look okay, the garden and bushes are free of weeds, and that the lawn is mowed and well groomed. The yard needs to be kept watered so everything will look as colorful as possible. The real estate broker management company wants to make sure that everyone driving by wants to come inside and check it out.

Once the potential buyer gets inside of the home, the real estate broker management employee wants every person viewing the home to get that warm and fuzzy feeling. Their hope is for everyone to be able to see themselves and their family living in that space. The best way to accomplish this goal is to completely de-clutter and de-personalize the space.  This is one area where a real estate broker management employee can be very helpful for the seller. 

After living in a house for a while a homeowner does not realize how much stuff they truly have. An outsider from the real estate broker management firm has a far more objective point of view as to what is really necessary, and what is really personal. Furniture needs to be kept to a minimum. Closets need to be cleaned out and well organized. All personal pictures need to be put away. The potential buyer needs to be able to picture themselves living in this space, and that they will convince themselves that they will always keep it tidy and free of clutter. Real estate broker management firms often recommend that a seller rent a self storage unit for a few months to store all of their extras while the home is on the market.

Obviously everything needs to be extremely clean. Yes, prospective buyers will run the proverbial White Glove test behind the refrigerator, on the hood of the stove, and behind the toilets. Pets and their things need to be removed from the area if possible.  The dog and his dog bed can maybe stay at Grandmas house, while kitty and her litter box stay with a neighbor.

A real estate broker management company will often recommend a few tricks for the homeowner while trying to sell their house, like lighting a nice fire in the fireplace. This will give house hunters a welcoming feeling, while at the same time let them know that the fireplace is working and has been properly maintained. Bake some cookies or put some bread in the oven. Again, this shows would-be buyers that the appliances are working.  Plus, it is sure to give anyone that warm and fuzzy feeling that the real estate broker management company is hoping for!

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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