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Putting Your Best Foot Forward


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    The first impression you give your customers should show them what type of service to expect. They should feel confident in your professional and friendly manner, comfortable enough to let you know what they need, and assured that you care about their needs.

    You can accomplish all of this in a quick, upbeat greeting. To begin, you should present yourself in a happy, smiling tone of voice, making sure you are speaking clearly and at a reasonable speed.

    It’s best to script or create a standard greeting. Consistency is a plus when it comes to customer service. When choosing a greeting you should be sure to include the following:

    • The Company, or Store Name
    • The employees name
    • An offer of service (such as How can I help you?, How may I be of assistance? or another question that leads the caller to open up.)

    Of course you can always go with the standard, Thanks for calling (company name), this is (employee name). How can I help you? This greeting is to the point and meets all the requirements, when paired with a friendly voice.

    A more unique or personal greeting can also benefit your business by setting it apart and making it a little more memorable. Try adding a little information about your company in the greeting. If you’re the only company in your area who offers complimentary cookies try saying something like, Thanks for calling (company name), where the cookies are always fresh. This is (employee name). How can I help you? Or if your business has a slogan, try inserting that into the greeting.

    Be creative and original, but make sure that each element serves a purpose and meets a need.

    Few have strength of reason to overrule the perceptions of sense, and yet fewer have curiosity or benevolence to struggle long against the first impression: he who therefore fails to please in his salutation and address is at once rejected, and never obtains an opportunity of showing his latest excellences or essential qualities.
    Johnson: Rambler #166 (October 19, 1751)

    Written by: Sarah Little, TQA Account Executive

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