Power Of The First Impression
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We all know how the saying goes, you only have on time to make a first impression. We know and hear that saying but we decide not to abide by it. When a customer picks up the phone and makes that call to your storage facility, they need to be well taken care of and it all starts with the greeting.
I have heard many great greetings in self storage and on the flip side, greetings that I’d rather not mention. Some people decide to have greetings that are scripted and are a paragraph long it seems; others just answer the phone with the name of the facility. I think a happy medium is in order, to ensure that the caller knows where they called, whom they are speaking to and to know they are ready to be helped. The tone, inflection of voice and sincerity can all make a difference on the delivery of the greeting.
In self storage, there is a lot of competition out there. No one is above making some tweaks to their performance or doing some self-evaluations. With a proper greeting, you are setting the stage for the call. Now, setting the stage is the easy part, what song and dance you do afterwards, while offering a , is also crucial for gaining new tenants.
Joel Little, Experience Manager
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