Phrases That Pay

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Does your storage facility charge a little more than your competitors do? Do you offer better security, longer access hours, or more benefits than your competitors do? Most of the time a lower price does not mean better storage, in fact, you get what you pay for in storage. How are you justifying a higher price?
Here are some phrases that might help you:

Why pay __________ for a _______, when for a few dollars more, you could have ____?

We may cost more, but we are worth it. Why don’t you come by and see for yourself.

Self storage is not as expensive as you think.

You’re paying for quality self storage.

Isn’t it worth paying a little extra for ___________   (peace of mind, better security, etc)

There is no comparison of our site and down the road.

Don’t settle for second best.

No other self storage company comes close.

As a further convenience, we offer (bathrooms, office center, parking, etc)

Seeing our site will make you a believer! (Love this one)

Are some customers still going to have sticker shock? Sure! It is your job to make sure the customer knows all that goes into the price of a storage unit. Compiled with your excellent customer service and listening skills, this customer is a shoe in.

Written by Natalie Thomas, TQAS executive and business blog writer.

Thanks for reading our secret shopping blog. We offer sales training and quality assurance to the self storage industry.

PhoneSmart is your offsite sales force and call center in Columbia, Missouri.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.