Oldest Baby Boomers Turn 60!
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Cataract surgery so Sally can shoot that 8-point buck. Knee replacement surgery so Michael can keep running marathons. An electric scooter so Julie can continue shopping those sales at the mall. The Baby Boomers have started reaching 60 years of age!
But these minor challenges are not about to restrict this dynamic generation!
Oldest Baby Boomers Turn 60! has made big headlines this year. Not only is this age group living longer than any previous generation – they are far more active! And with their energetic lifestyles often comes some physical restrictions and limited mobility.
Property managers need to be sure their properties are ready for this group of individuals who are still full of vim and vigor. These folks are often “empty nesters” and “early retirees” looking for places to spend their disposable income. So do you use big lettering in your signs for easier reading? Are your apartments on one level for aching hips and knees? Are your sidewalks level and free of clutter for wheelchairs and walkers?
There are many little things that can help make your establishment more Baby Boomer friendly. Take a few minutes to look around and learn how to better your property. Or better yet, take a spin in a wheelchair and see what obstacles can be improved! Attention to these details could bring a sales increase and increase in occupancy.
Is your property ready to accommodate the aging Baby Boomer Generation?
Written by Ann Sheehan, PhoneSmart apartment call center reservations specialist
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.