Mystery Shopping Company
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Because Bestmark has such a large and assorted group of Mystery Shoppers they are able to assist a multitude of clients from all different segments of the business world. They can aid clients that have a small Mom and Pop type of store all of the way up to large Fortune 500 companies. And Bestmark has expertise in a wide array of businesses, from retail to casinos to movie theaters and so on.
is located in Minnesota and has been around since 1986, growing in size every year since its inception. They have thousands of mystery shoppers throughout the United States, Canada, and even parts of Europe. An exciting aspect of the company is that they give a portion of their profits every year to organizations that deal with issues for women and children.
Bestmark was one of the first in the mystery shopping industry to utilize the Internet. They have invested over a million dollars to develop their web based program, which can be customized to each client’s need. They even have in house MIS personnel to assist its clients. This allows them to integrate their programs with the client on their own customer surveys, sales figures, and other pertinent data.
Mystery shoppers are well screened by Bestmark to ensure that they are observant, responsible, and able to be objectionable. The ability to follow directions and good communication skills are also a must.
Bestmark Mystery Shoppers may be told what restaurant to eat at, or what store to phone and file a complaint, or what bank to go to and make a transaction. After completing their task the Shopper then fills out a survey on their website, answering the questions the client has dictated. The questions may pertain to how the food tasted, or how the complaint was handled, or how long it took for a bank teller to help him.
Bestmark is able to assist their clients in other services beyond just mystery shopping, such as telephone surveys, audits, exit polls, etc. They know that an integrated approach is the best solution and will achieve the best results. Bestmark works one on one with the client to determine the programs that will be most advantageous to their business and that will help to achieve and surpass their goals.
Because they use the Internet their clients have access to reports and other information 24/7. The access to this tangible feedback is fast, and the reports are consolidated and easy to read. The client is able to recreate these reports on any computer, anywhere in the world provided they have the proper passcodes.
clients can use these reports to their advantage, and for many different purposes. It can be used to rate the company products compared to the competition, to track employee performance, for training and coaching purposes, etc.
Pertaining to the earlier examples the restaurant may use the reports to get a new vendor for the seafood, or the store may set up a new designated phone number for complaints, or the bank may initiate an incentive program for employees.
Bestmark defines itself as a Great Partner for American Finest Corporations. This may very well be an apt description. The sky is the limit with what can be done with information learned by using Mystery Shoppers through them.
Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.
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