Mystery Shop For Business Success

Of all of the tools and practices that a business can use to measure the level of guest service that their customers are receiving, the mystery shopper program is one of the most intriguing and highly effective methods of doing so. It is one of the most valuable methods of receiving non biased feedback in regards to customers experiences, when performed by trained professionals. However, in its application it can be one of the most challenging tools to use, even though the simplicity of the process seems to suggest otherwise.

Having professional evaluators posing as random shoppers to evaluate the interactions that take place between guests and employees makes sense, because the best way to understand a guests experience is to hear it firsthand from them. And while that first hand experience can prove to be the most informative and valuable resource that a business has, when acquired as a result of a mystery shopper program , it can sometimes be a source of strain rather than a true measure of quality service.

When a retail, food services, mini storage or mini self storage employee disputes the claims made by and evaluator, which they often will, especially if there are incentives and benefits that are lost as a result of poor scores, it can create stress and strain as a situation of he said, she said in the workplace, which is counterproductive to the reasons why a business would participate in a mystery shopper program in the first place. Lack of adequate training on the part of the evaluator, usually resulting in an accidental reveal, can create tension in many different areas, between employee and evaluator, employees and employers, and also between employers and the vendors that provide the service. Since there is no nationally set standard of practice when it comes to training and hiring these evaluators, there are companies who make big claims, but then scramble about to fine a means of fulfilling them. It is worth noting that there is beginning to be much more formal training in the industry itself, producing more qualified evaluators with less risk of exposing the assignment and compromising the integrity of all involved.

Before implementing any kind of mystery shopper program , an employer has a responsibility to its employees to bring the information regarding the implementation of the program to the forefront, allowing employees to ask questions, find out the reasons behind the decision to bring anonymous evaluators in, and detail the incentives that employees have for doing good work and receiving high scores. When presented to the employees ahead of time, and gently reminding them that these observations could be occurring at any time and that good guest interaction requires treating each person with respect, kindness and courtesy, it keeps the focus upon where it is supposed to remain, on the customer relations, themselves rather than upon the black mark on their record that a poor evaluation might make.

Using a mystery shopper program as a tool to gather information as well as a way to measure the performance of their employees and their level of professionalism is easier said than done, but in so doing it restores the sense of trust that employees have in their employers because they need not feel as if they have the potential to be singled out and face repercussions as a result of the implementation of a new program. While some employees are motivated by incentives, others feel threatened by such tools. A balance is certainly required.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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