Making Every Encounter Count
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Today’s daily tip is to always ask each caller and walk in self storage customer, How did you hear about us? Why is an important part of your customer service and sales duties? Because it can help you track your advertising and marketing dollars. Many self storage sites offer current tenants some incentive for self storage referrals. It is important to treat your current customers with great , so that they will stay as renters and they will refer your site. If you ask every caller and walk in that question, then you can see if the phone book or other outside advertising is doing you any good. You might find that some of your business is coming from an unexpected source; this enables you to redirect that marketing focus to gain more customers. Some self storage businesses will have a verbal agreement with local companies or property management companies. You talk up our self storage business and we will talk up your moving company. It works both ways, and is a good business practice. Many people you ask might say that they looked your local self storage facility on the internet. This is becoming an increasing trend with the internet becoming more user friendly and the high cost of gasoline. So, do not forget to ask, you might be surprised at some of the answers.
Written by Natalie Thomas, TQAS agent.
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.
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