Make Your Customers Want To Stay

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Here’s why people stay with you: It’s convenient. It’s an easy place to hide stuff, get stuff out of the way, keep organized, deal with your seasonal items and keep from cluttering up the house. If you’re in a business, it is much cheaper to store your files in your storage facility than it is to take up part of somebody’s office. Businesses need to buy time, too. They’re always moving people around, moving cubicles, moving desks. It buys them time to deal with their excess inventory, their excess furniture. They don’t have to decide what to do with things now, they can stick things in the storage unit; they don’t have to worry about how the decision will be made or who has to make it.

Another big reason why they stay is because it’s a bigger pain to move out than it is to pay their current self storage rate, and that’s the simple equation. People pull out their checkbook and think to themselves, Nah, it’ll be a big pain to move out. I’ll just write the check.

Or they look at their credit card statement or their bank statement and see the charge to you. They think to themselves, I’ve already spent a bunch of money on storage. But you know what? It would be a huge pain to decide what to do with my stuff and even a bigger pain to move out, and they stay another month. This is exactly the thought process and behavior you need to stimulate in your customers.

Written by Tron Jordheim, PhoneSmart Director

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.