Leave a Lasting Impression

What can you do when you have a caller who needs self storage?  This sounds simple until they tell you they do not need it for 4 more months.  What do you do?  Handle the call as you would any other caller.  Give them all of the information that they need so when it comes time for them to rent their storage unit, they will be prepared.  Most likely if they are calling you 4 months from the time that they need it they are probably taking notes, as they are most likely also shopping other stores as well. 
 
Don't give them the short end of the stick just because they are not going to store for 4 months.  Don’t rush your call thinking it’s not worth your time.   In 4 months they’ll need to rent self storage somewhere. Maybe they are selling their home or moving to the area.  You can still be as inviting to them as you would be to someone who needs storage tomorrow.  Give them your full attention and follow through. 
 
Ask your caller for their address so that you can send them some information.  You may not want to send them all of your prices, but maybe a brochure that tells all about your facility.  A brochure will leave a lasting impression, even when you’re done with your call.  The customer’s eyes seem to brighten up when offered a brochure to be mailed out to them.  They know you care enough to keep in touch with them.  If you ever offer coupons, maybe you can throw one in there for them.  Maybe even add a personalized note about what you talked about. They’ll be sure to rent from you, as your competitor may not have been so nice as to offer them the same courtesy as you have. This is a very powerful sales technique once you learn how to use it.

By Robin Turner, PhoneSmart apartment call center manager.

Thanks for reading PhoneSmart’s business blog, where we give you insight into the property management industry.

Self Storage in Georgia

1891 N. Columbia Street 
Milledgeville, GA 31061 
Manager: Jonell Hinton 
Ph:(478) 453-9035 
Fax:(478) 414-1113

Call Jonell today to receive your $50 coupon!

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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