Knowing is NOT Half the Battle

The last self storage blog I wrote was about the importance of the question, “Is this a convenient place for you?” I would like to expand on the importance of this question.  Think of a place in the next town from your hometown.  Now that you have that place in mind, concentrate on it while you read this business blog. (I am thinking of the shopping mall that is in the town that is about 30 miles from the town that I currently live in). The question that I hear when I call places or when I am getting calls in the call center is if I know where the location is or if the caller knows where the facility is located.  This question is a separate from asking if it is convenient for the customer.  Now think about that place in the nearest town over from you, you know where it is and how to get there but is it convenient for you?  Knowing is very different from being convenient.  In my case driving 30 plus miles is not convenient when I would rather drive only 10 miles at the most. 

This only works for people like me who live in a small rural town.  Those who live in the city and are accustomed to driving the distance still would prefer the 30 minute drive verses the 40 minute drive.  Time is of the essence and gasoline prices are raising; therefore make it convenient for our customers and yourself. This could be considered one of the self storage secrets; using the word convenient.

You can monitor your staff’s sales techniques by using a mystery shopping provider. Secret shopping is an excellent tool that will offer an endless learning experience.
 
Written by Angela Perry PhoneSmart call center trainer.

Thank you for visiting the PhoneSmart call center blog, an insider diary of the self storage and mystery shopping industry.

Your local self storage unit provider in 1015 N. Halstead St. Chicago, IL. 60622 

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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