Justifying A Higher Price for Self Storage

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How do you justify a higher price than your competitors? There are several ways to get around this obstacle without losing a potential customer.
Here are some phrases that might help.

• Our storage may cost more, but it’s worth it. (Tell them why)
•  Isn’t it better to spend a little more now, instead of a lot more later?
•  Isn’t it worth paying a little extra for (list some security features that your competitor doesn’t have.
•  You’re paying for quality self storage (tell them why).
• Not as expensive as you think.

We like to use the comparison of the apples to apples saying. Tell the customer to make sure that they are comparing like items. Same security, cleanliness, manager lives on site, gate house, and extras are some of the things your site may have. If the competitor doesn’t say they have something chances are they probably don’t. Another great tip is to go visit the site. If there is a few dollars difference and you can’t decide, taking a trip to the self storage properties can help make that decision for you. Phone conversations can only paint a picture of what the site is like. Let your eyes decide.

Written by Natalie Thomas, TQAS executive and business blog writer.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.