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Is Sales Just A Roll Of The Dice?


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    Sowing and reaping, karma, fate, destiny, call it what you like, but it’s a universal principle that the effort you put into something directly effects what you’ll get out of it. However, in the sales world this universal truth goes tilt.

    The truth is that you can put all your effort into a sale or deal and you aren’t guaranteed to get the results you desire. Sometimes a negative outcome results and it had nothing to do with your actions, or lack of action. In sales, there are so many other variables that can break a deal: what does your competitor offer, will the customer’s need change, will the market change, etc.

    There are some things you can do to control the affects these other variables have on your prospects. First, know what your competitors offer and know their rates. Know their strengths and definitely know their weaknesses. I should caution you that bashing your competitor to your client doesn’t shed a positive light on your company. There is a fine line between saying that you’re the best and talking about how much the other guy stinks. If you stick to talking about what you have to offer and the edge you have over the market in general, then you will come across as professional and the best.

    While there’s not much you can do if your prospect’s need changes, the best way to stay ahead of the game is to stay in communication with your client. Make follow up calls and ask them what information you can give them for their decision making. If you anticipate a change in their need, know what other services or products you have that can still benefit them or meet a new need.

    As for the market, we know it is a wild beast that not even the most determined professional can tame. So the best thing to do is to know what’s going on within your industry and within the economy. Have plan A, plan B, plan C and so on.

    Although karma may not play fair in the world of sales, your best efforts will shine through and build a strong reputation for your business so that when customers are ready to make a move, they’ll come to you.

    Written by Sarah Little, TQA Account Executive

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