Is All Publicity Good?

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Recently, our local paper did a business article on my parent’s restaurant. They were thrilled that even after 18 years in business they were still news worthy. Excited to see the actual story, they waited for it to go to print. It finally came out and the reporter had taken one small statement and made it into the whole story. If you read the whole story it leads the reader to believe that the restaurant was newly put up for sale. While that is true, many readers are somehow getting the impression that they are closing the doors, which is not true. We have been getting more than 5 calls a day asking when the restaurant is closing (and they mean for good, not just the hours). Customers are coming in and asking what is going on and that they can’t believe it. CJ’s is not closing, they are for sale and the person with the biggest check can own a little bit of Columbia’s history.
Is all publicity good? It really can’t be answered yes or no, but both. Yes, it drives people to your business, but not everyone wants to be in the limelight. Yes, it was free but what is the extra time we are taking on the phone and in person trying to give the correct information.  Learn how to manage your property successfully to say on top of the property management industry.

By Natalie Thomas, business blog writer and call center blog writer.

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.