How Much Is Storage Worth?

Storage Employee: Thank you for calling xyz storage.  How may I help you?

Storage Customer: Yes, I need some storage.  I think I need a 10×10 storage space.

SE: Great it’s $100 a month.

SC: Ok. Thank you.

SE: Oh, do you want to reserve one?

SC: No thanks, bye

What kind of customer service do you see from this phone conversation?  I hear a lot of calls that go exactly this way or some that ask about the office hours.  This is most likely not the level of service the customer expects.  When people are shopping around looking for prices, they don’t always pick the one with lowest cost.  They look for the best value.

It is very important to tell the caller why they should store with your company vs. the competitors.  One of the competitors might have a lower price but they maybe don’t have as many amenities.  Customers need to know what amenities you have and how they benefit from them.

Here’s a scenario: I am a customer looking for storage. I found out that I need a 10×10.  One storage facility is offering that size at $60 with a $10 admin fee and a $25 deposit.  It is surrounded by a barbed wire fence.  Someone will have to let me in each time I want to get something out of my storage space.  The second facility is offering that size at $100 with a $15 admin fee.  It is surrounded by a rod-iron fence, it is computer operated with a pass code to get in, there are alarms on every door and a manager lives on site to prevent any break-ins and added security, etc.  Which one will I choose?

People want to know that their belongings are safe and that they don’t have to worry about it.  By telling them about the amenities of your storage space and then the price, they can see that their money will be well spent.

Written by: Joel Little, Secret Shopping Evaluator

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PhoneSmart is your offsite sales force and call center in Columbia, Missouri.

Find self storage at 12211 Middlebrook Rd, Germantown, MD 20874

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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