How Did It All Start?
-
Warning: gzinflate() [function.gzinflate]: data error in /home/totalq/public_html/wp-includes/http.php on line 1787
Mystery shopping began in the 1940s and as a mechanism to measure employee integrity. The tools used for mystery shopping evaluations or assessments can range from simple questionnaires to complete audio and video recordings. Many mystery shopping companies are completely managed through the Internet, allowing potential mystery shoppers to use the Internet to register for participation, find mystery shopping jobs and receive payment.
Many common venues to be mystery shopped include retail stores, , movie theatres, restaurants, fast food chains, banks, self storage, gas stations, car dealerships, apartments, and health clubs. Any context where there is a customer/business interaction is open to mystery or secret shopping, including on-line surveys. More and more companies are beginning to see the value in experience measurement techniques such as mystery shopping, and as such larger organizations such as Hotels, Retail Chains, and even Airlines have engaged companies for these purposes.
The mystery shopping industry had an estimated value of nearly $600 million in the United States in 2004, according to a 2005 report commissioned by the Mystery Shopping Providers Association (MSPA). PhoneSmart is proud to be a member of the MSPA for their mystery and secret shopping association needs.
Information collected by Natalie Thomas, TQAS executive and business blog writer.
Thanks for reading our secret shopping blog, a that explores the mystery shopping and secret shopping industry.
Storage available at
Planning a move to Brooklyn, New York? Visit our partners at the
Find your next , or at your StorageConcierge – Your premier national and and free quote provider.
Self Storage Owner — Where Self Storage
Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.
View 
Subscribe via 
