Hip Hop Culture Is Here To Stay

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I was in one of those coffee shops the other day with the green motif and saw the newest CD from Paul McCartney. I recall as a child that he and his compatriots were seen as a horrible example of the worst in youth culture and harbingers of doom. He seems like a pretty tame character now, doesn’t he?

The muzak you hear in the grocery store is mostly what was once called Rock and Roll in the 50s. If you want a little perspective, you need only look back at what the powers-that-were called the cool music Chuck Berry, Little Richard and their contemporaries played. Some even said this was the music of The Devil.

I even noticed at the coffee shop with the green motif that they were selling a Bob Marley anthology. Bob Marley and his friends were seen as the worst ambassadors of drug culture and third world revolution to ever hit the shores of this fair land. But years later, I rocked my infant children to sleep to his “Exodus”, “Buffalo Soldier” and “I shot the Sheriff”. When asked about the lyrics to “I shot the Sheriff”, I explained it is a tale of honesty and of taking personal responsibility for your actions. This was not the interpretation that would have been given when the song first hit the air waves.

Whether you like the hip-hop culture or not is immaterial. You may certainly choose to be an active participant or to avoid it in your personal life. There is no avoiding it in your professional life. It is so wide spread and entrenched in the culture of our youth that its influence will be felt for years, even if it stopped being a culture tomorrow.

Hip Hop will be the elevator music of the future. Old school hip-hop is already seeping into the wider culture. To prove my point, you can hear Run DMC’s “Fight the Power” playing now in the background at the grocery store.

You will hire members of the hip-hop culture. Your staff will have dealings with members of the hip-hop culture and you will likely get a boss one day soon who is a hip-hop aficionado.

My father, who just turned 85 said there are three generations living in our society today, the old, the new and the future. He says it is not determined by age, but by one’s way of thinking. He said there is a very easy way to tell which group you belong to. Watch how someone uses a cell phone. The old generation keys in a number with the index finger. The new generation uses one thumb. The future generation uses both thumbs.

Written by Tron Jordheim

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