Generating Buy In

It’s important for your customers to have faith in your service. They should be confident in knowing that you and your staff will be there for them when circumstances lead to self storage. Your customers should also believe that their belongings will be safe and protected while at your facility.

Customers assume or automatically give a certain amount of faith in your company, after all, they did choose to store with you. However you play the biggest part in strengthening their confidence in your storage facility.

Creating buy in to your store starts with your very first conversation with your customer. When they first inquire about self storage, you should make sure they don’t go away without knowing why you are the best place in town. Tell your customers about the amenities you have at your facility. These may be things like: access controlled gates, video surveillance, on-site managers, a fenced facility, monthly pest control, etc.

Whether or not the customer already knew these things, assumed them, or had no idea, hearing you talk about the amenities will build value in your store.

You can also go a step further and give your caller’s peace of mind by letting them know why or how these amenities will make life easier or safer for them. Tell them things like: “We have access controlled gate so that only tenants have access to the property.”, “Our managers live on-site, so there’s always a watchful eye.”, “ With our monthly pest control, you’re sure to get the best value at our facility.”, etc.

Once you’ve created buy in, you’ve created a loyal customer!

                                           ”Get a good idea, and stay with it. 
                                              Dog it, and work at it until it’s
                                                    done, and done right.”

                                                  Walt Disney (1901-1966) 
                                                  American entrepreneur, 
                                             movie producer and showman

An article from the secret shopping monthly news letter “We’re with you every step of the way!”. Written by Sarah Little, PhoneSmart Total Quality Assurance Executive and mystery shopping professional.

Thanks for reading our secret shopping blog, the truth about the self storage and mystery shopping industry.

Your local self storage unit provider in 3500 I-70 Dr. S.E. Columbia, MO. 65201

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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