Free Advertising and Free Food

A national chain is opening a new restaurant in our college town this weekend. Yesterday from 11am until 7pm they gave free food to everyone that walked through their door. The only stipulation was one order per person.

What a fantastic marketing ploy! They did not advertise this event whatsoever; it was simply word of mouth. And how the word spread!!

Our office heard of it from a coworker that received an email from a friend two hours away. We all spent the day staggering our lunch breaks so everyone could get in on the giveaway. Of course the line was rather long, but the weather was fairly nice and the mood of the crowd was festive. (Free can do that to people.)

What a win-win situation! The restaurant’s new employees got to put their training to good use, the company relied on Word of Mouth advertising to promote their new location, and customers got a free meal. Secret shoppers co-mingled with the hungry patrons to help the store managers know what went well and what needed more work.  And there is no doubt this restaurant gained several new loyal consumers – as they do have a good product!

Written by Ann Sheehan

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.

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