Finding Out What Your Customer Wants

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Anywhere there is customer service or sales, there is a need to discover the caller/customer needs. After those needs are discovered, it is up to us to find out how we can accommodate their needs and find solutions. By doing this, we will be in a better position than our competition to gain the customer’s business.

For those in the self storage business, there are five things that are important to the customer. Those things are price, value, availability, convenience of location, and the size that they need. As a self storage business owner, it is up to you to discover and answer their questions based off these metrics. Of course, we all know that it is not as simple as finding the answers to the above questions. It is also in the way you present your business and finding out what is the most important metric to them.

I have seen customers rent from a facility that had a great price, but they didn’t get anything for that price. I have also seen customers rent because the facility was closest to them, but their price was higher. It is really hard to predict why the customer will decide to rent from a particular storage facility. One thing that you can do to give yourself a fighting chance is to cover the five things listed above with the customer and then try to determine what is most important to them.

Written by: Joel Little

Thanks for reading our business blog. We offer sales training and quality assurance to the self storage industry.

PhoneSmart is your offsite sales force and call center in Columbia, Missouri.

Rent self storage at 4001 Southwestern Blvd, Baltimore, MD

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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.