“Don’t Judge A Book By Its Cover”
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It’s one of those sayings my mom use to say when she wanted me to give new things a chance. Now I can see the importance of that. Without it how would our lives improve or even move forward?
Perhaps you can remember the good ol’ high school days. Mine may have been much like yours in that it seemed that each person had a small group of friends and that was it. We all seemed pretty closed minded about being friends with those outside the group- the cheerleaders, the smart kids, the band kids, the artsy kids, the rebels, and of course the popular kids. The trouble is what if you fall into more than one? Or what if others assume you belong to one and not the other?
In business one should be weary of categorizing customers or vendors. Recently a friend of mine went to a alone, dressed in shorts and a shirt. He was not approached by any of the sales people and felt snubbed. My husband and I later visited the same furniture store together, with our baby, and we were immediately greeted and haggled. The thing is my friend would have probably bought something that day whereas my husband and I were truly just looking.
It wasn’t until after both of our experiences at this store that we discussed our different experiences. The level, or lack, of service now seems almost intentional. It’s important to give to every person no matter how they appear. This would have also been a great opportunity to mystery shop this furniture store; too bad I left my clipboard at home.
Written by a certain mystery shopping professional.
Thanks for reading , where we explore ideas in secret shopping, and tips on monitoring your business or employees.
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.