Curb Appeal
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- we hear this word thrown around by real estate gurus all the time. This little phrase goes farther than buying or selling a home. In any service industry, curb appeal has a lot to do with how many customers turn around in your driveway versus walk in your door.
For me, this is especially true when I’m dining out. If the restaurant floors are filthy, the bathroom stinks and the plates have a crusty film from the last customer’s dinner- I’m out of there! These things don’t take blueprinted renovation plans. They’re easily fixed with a little elbow grease and the place will be presentable again.
In self storage and property management, it might be just as profitable to throw on a new coat of paint as it would to tear down the wall and start over. If you find your grounds in need of some sprucing up, don’t hire the bulldozer just yet; try spreading some grass seed or planting a few decorative shrubs or flowers.
Presentation means a lot to a family looking for an apartment to rent. Do they feel like they can relax? If there’s a huge eyesore of a dumpster, build a privacy fence around it or put it in a discreet place. Make sure there is no litter on the property and keep the office clean.
Self storage is very much the same. Tenants don’t want to wonder if the guy next door is going to be sifting through Grandma’s spoon collection. Make your property feel like a secure place. Don’t let the fence start falling down and keep litter off the lawn. Making sure your office is clean will also show the customer that you take pride in the store. They’ll feel more secure leaving their treasures with you.
Written by: Sarah Little, Executive and Editor
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