Beyond Self Storage
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I have mentioned in previous blogs that cross selling is a big deal in sales and customer service. You see it all the time especially with cell phone companies. You can not only buy your cell phone, but you also get the charger, manual, and sometimes the ear piece. Most of the time cell phone distributes will try to sell you the ear piece that goes with the phone separately. They also try to get you to buy the car chargers, face plates, or any other accessories that will go with your cell phone.
Cross selling has also become a big part of the self storage industry. I have been working for this company for about one year now. The trend is to sell the other items that are offered at the stores such as boxes, locks, tape and more. I am now a new trainer and I had the recent opportunity to take some of the new-hires out on a sight tour of one of our facilities. I showed them all of the different items that are offered at the stores now. While we don’t go into great detail as to what we offer, we do mention some of those things to the customer so that they will be aware of all of the different choices they now have in .
By Ronald Smith
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.