Appearances Mean Everything
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Appearances can mean everything. Of course people don’t want to admit that the way they look has an impact on their first impression with others. In a perfect world, appearances wouldn’t matter. Today I felt a little under the weather still and didn’t look as presentable as I may have on a different day. So, of course, today was the day one of the owners and his partners took a stroll down to my end of the building. With our casual atmosphere, I didn’t feel uncomfortable and I didn’t feel out of place, but I didn’t feel like I was on top of things either.
Fortunately, we are familiar with each other and he knows we have a laid back atmosphere and casual dress code. My jeans and sweatshirt wouldn’t seem too out of sorts. (Still, I hope I didn’t look as bad as I felt.)
Unfortunately, self storage can’t always get away with this when you’re not behind the scenes like I am. The customer driving by has to be impressed with the overall atmosphere and appearance of your facility on their first impression. They wouldn’t know upon first seeing your facility if the trash on the curb is common place or if the wind just happened to blow it into your lot. Upon first glance, they might be alarmed to see the fence broken and think the rest of your facility is falling apart as well.
Curb appeal is your first opportunity to sell customers on the fact that you’re a top notch, secure, . If they feel comfortable and welcome enough to pull into the drive way, get out and spend time touring your facility then chances are you’ve gained a new tenant. Appearances can make all the difference, so keep them up and don’t skimp on the small details that make a huge impact.
Written by: Sarah Little, Total Quality Assurance Service Executive
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.
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