Accessibility is Key to Your Customers
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In the self storage business, as in any business, the customer wants to feel welcome. Accessibility is an important key.This summer, my husband and I and our five children moved to Connecticut. When we arrived, I promptly called the local library and signed my 2-year-old and 4-year-old up for story time. The day it was scheduled to start I made my way to the library, parked in the lot, unloaded my kids, put the 5-month-old in his stroller and made my way to the building. When I got to the front door I realized that there were several steps leading up to the door, and no explanation as to why there wasn’t a wheelchair ramp on the sidewalk. I looked around the sides of the building and could not find a ramp. Going back to the front door, I left the stroller to take a peak inside the door. All the while, all I could think of was, “This would never happen in St. Louis”.
I went back to the stroller and pulled out the baby seat and carried it up the stairs with my other children in tow. I then set the baby down and left my 4-year-old in charge while I went back outside to retrieve the stroller. As I am walking up the stairs, I see the other children walking in line to go to story telling. I put my two kids at the end of the line, while I set about returning the baby to the stroller. After throwing all the baby gear back into the stroller, I raced after the children. As I turned a corner, I realized that they were gone and the only available door was the one to the Library Director’s office. I knocked on the door and explained to the director that I was looking for my children. She very naturally turned and explained that they had come through her office and gone down the stairs. More stairs!! The director suggested that I go back to the circulation desk and ask permission to use the elevator. Eventually, of course, I found my children.
After story time, we registered for a library card, checked out about 30 books with more than a sideways glance from the librarian, and trekked up to the third floor to check out a video. The whole time I am thinking that this is just too hard. The whole experience was draining. Generally though, I am pretty much a trooper and figured that I was simply going to have to come up with a new game plan for trips to the library.
Preparing to leave, I again left the 4-year-old in charge of the baby and carried the stroller outside. As we arrived at the car, I must have still been a good bit frazzled because the tears started to flow when I saw the parking ticket on my windshield. Who ever heard of having parking meters in the parking lot of a public library?
It’s all a package deal when it comes to pleasing customers. Customers calling in to our call center want it all – a friendly voice, a flexible schedule, and . Making the customer feel welcome, that’s what it’s all about.
Written by: Kathleen Wilmes
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Disclamer: This entry is intended to promote our partner StorageMart and some or all participants received compensation.